Madonna’s elegant 24-year-old daughter shines in the new Juicy Couture collaboration campaign with lingerie brand Parade.
The Parade x Juicy collection, launched, includes seven packs of Y2K-inspired lingerie, each with a velvet pouch inspired by – what else? – Famous Juicy Sports Suits.
In a campaign photo, Lourdes Leon designs one of the brand’s t-shirts alongside black shorts embellished with the golden Juicy logo – part of the “Dude, Where’s My Couture” ($ 42) package.
In another photo, she wears a barely-colored scarf and velvet heel shoes with rainbow lingerie from her “Viva la Juicy” packaging ($ 38).
Leon stars alongside Ashley Graham in ads; The model even posed topless in her pink and blue Parade x Juicy outfit shots.
The two brands shared in a press release: “One day Parade and Juicy Couture set out to create the ultimate collection of cute girls who love things.”
“We were inspired by the revolutionary years of the early 2000s when track suits were softer, the heights were lower, and there was glamor on everything.”
Parade’s collaboration is the latest in Juicy Couture’s recent comeback, which also includes streaks with Vetements, Kappa, and Apparis.
These innovative approaches seem to be on their way to dazzling a whole new generation of fans.