Kroger, the largest grocery store chain in the United States, has announced the launch of an e-commerce marketplace for rival giants such as Amazon.
The supermarket is partnering with French e-commerce company Mirakl, which is working with companies like Office Depot, and plans to offer thousands of products from outside retailers.
Kruger Ship, the company’s digital delivery service that launched in 2018, will now offer shoppers 50,000 additional products across categories such as international foods, specialty items, household items, and games.
“The expansion of our Kroger Ship platform will continue to combine industry-leading customer insights with marketing data to provide our customers with a digital shopping experience that includes commodities available in our physical stores as well as exclusive products to Kroger.com,” said Stuart Aitken, Kroger Corporation Senior Vice President and Senior Trade and marketing officials, in a statement.
“As part of our ongoing transformation, we are looking to accelerate the development of our e-commerce platform and provide our customers with more options.”
Last month, the grocery store chain reportedly built a 350,000-square-foot distribution center in Frederick, Maryland, to expand its grocery delivery. Kroger has also partnered with technology company Ocado Solutions for automated warehouses to fulfill online orders that will supply communities in Baltimore, Philadelphia, and Washington, D.C., since there are no retail locations in those areas.