France’s highest administrative court upheld a decision to impose a 50 million euro ($ 56 million) fine imposed last year on Google, a subsidiary of Alphabet, for violating European Union rules of online privacy.
Although the punishment represented only a small portion of Google’s financial resources, it had an impressive impact on Silicon Valley and is still the largest fine imposed for a violation like this.
A Google spokeswoman said in a written statement on Friday that the company would review possible changes.
“People expect to understand the ways in which their data is used and controlled, and we have invested in pioneering tools in this field that help them do both,” the statement added.
The statement said, “This issue was not related to whether there was a need to obtain approval on personal advertisements. Rather, it was related to the way in which that consent could be obtained. In light of this decision, we will now consider the changes that we need to implement. ”
In January last year, the French telecom regulator (CNLL) accused the world’s largest search engine of lacking transparency and clarity in the way users report its handling of personal data, and that it does not adequately obtain their consent to Personal ads.
The authority’s decision relied on the European Union’s data protection law, the biggest change in data privacy laws in more than two decades, and it entered into force in 2018.
The legislation allows users to better control their personal data and gives regulators the power to impose fines of up to four percent of global revenue in the event of violations.