You can please some of the people some of the time, but you can’t please all of the people all of the time.
Walmart’s new policy designed to aid and assist elderly and vulnerable shoppers is getting some pushback from the very consumers it was planned to help.
The specific policy is a special shopping hour for seniors and those most vulnerable will continue as part of their standard operating hours, which Walmart noted in a statement last.
Turns out that the early hour designed to provide the cleanest and least crowded shopping environment is getting serious pushback for being too early.
Walmart recently revealed plans to indefinitely keep an early, senior only shopping policy originally instituted as a result of the coronavirus pandemic, but it may not be not going over as well as planned.
But asInc. reports, it’s not necessarily going over as planned. Writer Bill Murphy, Jr. shared a link to the policy with his readers, then shared responses, which he called “uniformly skeptical if not downright opposed.” From his report
I’d have to wake up at 4:30 get dressed and out the door by 5:30 in order to arrive at Walmart by 6:00, wrote one reader, who is 84 years old and who called the Walmart idea “idiotic,” since it’s only one day per week.
Another reader wrote: I am a tail-end Baby Boomer and over age 60. While it’s admirable that Walmart (and other retailers) are opening early for ‘seniors’ and those with compromised immune systems/other health issues, I will not be getting up at 5 a.m. to go shopping!”
Like many national retail chains, Walmart instituted a number of policies, including making masks mandatory for staff members, introducing one-way shopping aisles to promote social distancing, and allowing only a certain number of shoppers in the store at one time to limit interaction.
Like most grocery chains, Walmart also created a special time only for seniors and vulnerable shoppers, which is at issue with the push back.
As for operating hours, right now our priority is making additional services available (auto care center, vision center, etc.) as it is safe to do so,” Walmart said in a statement.
After that, we’ll decide the best approach to expanding hours.
As the world reawakens from the coronavirus, we will adjust to a “new normal” until reliable therapeutic and vaccines are universally available. Some changes to the way we live our lives might be an inconvenience and may take some adjusting. Some changes, however, appear to be a good thing that we may want to keep for some time.
From a revenue standpoint, Walmart can benefit by being open that extra early hour and also provide a benefit to the elderly and most vulnerable among us.
But only if they wake up early enough to take advantage.
Based on anecdotal feedback shared above, perhaps it’s not a plan that will last the test of time.